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10DLC Overview for Nonprofits, Unions, and non political customers

What is 10DLC?

10DLC (short for 10 digit long code) is a new requirement from the wireless carriers (Verizon, AT&T, T-Mobile, etc.). Basically, it involves registering your organization so the mobile carriers can separate legitimate texting traffic from spam. If you plan to use Spoke to send texts from local phone numbers after March 1st, 2022, you will need to register for 10DLC.

To register for 10DLC, non-profits, unions, and other non-political entities will need to provide:

  • Legal organization name
  • EIN / Tax ID
  • Physical address
  • You'll also need to specify why you're texting - i.e. fundraising, event recruitment, polling - and submit two sample initial messages.

Note: Nonprofits should ensure you received a letter of determination. Nonprofits who never received a letter of determination from the IRS will have difficulty registering and may be better suited for toll-free texting until you receive one.

Registration is easy - all you need is some basic information, and then fill out our 10DLC form in Spoke.
Here’s a guide to getting registered.

When will I register for 10DLC?

You won’t need to register for 10DLC until you get your Spoke account. Registration is easy – all you have to do is fill out a form in Spoke. Here’s a guide on how to register with Scale to Win.

Do I have to register for 10DLC?

Yes, if you plan to send text messages using local phone numbers in Spoke after March 1st, 2022. Alternatively, you can send texts from toll-free numbers. You can read more about toll-free texting here.

Are there any costs associated with 10DLC?

Yes, 10DLC comes with costs. Scale to Win will be passing on these fees to our customers at no markup.

NON-PROFITS, LABOR UNIONS, and other non political entities:

  • One-time $4 registration fee for each EIN you register (most groups will just register one)
  • $40 vetting fee paid to an external vetting service for each EIN you register (most groups will just register one)
  • Standalone $50 T-Mobile registration fee (Starting 3/1/22)
  • $3-$10 a monthly usage fee, depending on your organization type
    • monthly $10 usage fee for 501(c)(4)s, 501(c)(5)s
    • monthly $3 usage fee for 501(c)(3)s

Total upfront cost: $94
Monthly cost: $3-$10 a month, depending on organization type

What if I can’t register for 10DLC?

If you’re a group without an EIN or otherwise cannot register for 10DLC, texting on toll-free numbers (e.g. an 833, 844, 855, etc. area code) is available to all of our clients at no extra cost. Toll-free numbers are not currently affected by 10DLC regulations.

What if I am texting with multiple legal entities?

Our platform and registration process was intentionally designed to be friendly towards this use case. After you complete your Scale to Win contract, be sure to let our team know you’ll need to register multiple legal entities and we’ll be happy to walk you through the process!

What if I’m a consultant who provides texting for my customers?

Scale to Win also makes this process easy. If you have multiple customers, you’ll need to register each of them individually. After you complete your Scale to Win contract, be sure to let our team know you’ll need to register multiple customers and we’ll be happy to walk you through the process!

Will toll-free texting be impacted by 10DLC?

While traditional local area codes will be impacted by the switch to 10DLC, toll-free texting (i.e. texts sent from a toll free number) will not be impacted.

What is toll-free texting?

Texting with a toll-free number means that instead of texting with a local area code, you’ll text from phone numbers with area codes like 833, 844, or 866 (you won’t ever be texting with a 800 number). These phone numbers otherwise look identical to the 10 digit phone numbers used for P2P texting.

Scale to Win has actually seen a general trend of increased deliverability, positive response rates, and fundraising numbers with toll-free. You can read more about toll-free texting here.

Still have questions about 10DLC?

Reach out to us here!