It’s officially 2025, and we are ready to take on a challenging year in progressive politics and advocacy. We at Scale to Win have added new features to help make your texting programs more efficient, impactful, and affordable for teams of all sizes.
Our product release for January 2025 includes the following:
Capping costs for longer SMS messages
Read on for more details on each of the new features.
Personalized GIFs
What is it?
Our personalized GIF feature has been in the works for a while now, so we are beyond excited to share it with all of you!
Personalized GIFs are custom and dynamic images you can include in your texting campaigns.
While you might send your favorite GIFs to friends and family, our personalized GIF feature allows you to create your own for donors, supporters, and voters.
When you send a GIF to a supporter, you can include custom information in the images, including first name, previous donation amounts, voting history, and past volunteer activity, as well as data points unique to your organization.
Plus, each GIF can be customized with your brand colors and logo.
Set up: This beta feature is available for free to all Scale to Win Text accounts for a limited time (3 months). We’ll share pricing information soon if you’d like to use the feature after that initial 3-month period. Try it out risk-free!
Note: GIFs, or Graphic Interchange Format, are images that contain more than one frame and can be animated to look like video. Scale to Win Personalized GIFs are only available for initial texts, not replies, and character limits apply.
How does it help you?
- Customization: Give people a chance to see their name and other personalized information (like past donations or volunteer activity) in a unique format
- Increased engagement: Early tests have shown significant increases in positive engagement and ROI with personalized GIFs
- Scale: The personalized GIFs are a chance to create unique images at a scale without creating each individually. The GIF template can be saved for use across multiple campaigns and can be customized to include your organization’s logo and colors.
Capping costs for longer SMS messages
What is it?
Do you have a longer SMS message that you want to send without a picture? Now you can, and you’ll never pay more than 3.5￠per message (or your bulk discounted MMS rate). If an SMS message has three segments or more, we will automatically convert your message to an MMS in the background (without a picture), meaning you will never pay more than 3.5￠ (or your bulk discounted MMS rate) per message.
Set up: This feature will automatically be available to all Scale to Win Text accounts
How does it help you?
With this new feature, you’ll never pay more than 3.5￠per message (or your bulk discounted MMS rate) without changing your process. Your message will appear on your audience’s phones as usual.
Analytics dashboards
What is it?
These new dashboards in Scale to Win Text display your key metrics and data across all campaigns.
You’ll see aggregated data for all your texting campaigns, organized by fundraising and organizing results. While you can still see results from your individual campaigns as well, the new dashboard allows you to monitor trends across all campaigns.
For fundraising campaigns, you will have access to the following metrics: total raised, average donation, ROI, monthly ROI, highest-performing campaigns, as well as one-time and recurring donations.
Within your organizing programs, you’ll get a chance to see the following: texter leaderboard, reply rates, tags, conversations, and opt-out rates.
How does it help you?
- Track engagement over time: You can use this data to see how data points have changed over time and identify directional changes
- See an overall picture: You can get a full sense of all of your texting campaigns
If you have feedback on these new features, please share them with us.
