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Industry Standards

As referenced in the Scale to Win Standard Terms & Conditions,, the following is a non-exhaustive list of examples of Industry Standards, as that term is defined in the STC:

T-Mobile Code of Conduct (Version 2.2, November 2020), available here:

Code of Conduct for the AT&T Short Code and 10-Digit A2P SMS Messages (June 1, 2020), available here: 

CTIA Messaging Principles and Best Practices (May 2023),

Zipwhip Acceptable Use Policy (October 12, 2022),

T-Mobile fees and penalties include:

Text Enablement: A $10,000 pass-through fee if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization. 

Grey Route: A $10 fee per message if A2P messages are sent over P2P routes. This fee is waived until further notice, and Customer will receive at least 15 days’ prior notice from STW of the date when such fees will no longer be waived. Fee does not apply to toll free texting.

10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement. Fee does not apply to toll free texting.

Content Violation: A $10,000 pass-through fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.